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creating blue monsters: “social objects” that articulate the purpose-idea
(Cartoon taken from The Hughtrain etc.) Like I said in my interview with Mark Earls, The Blue Monster is a “Purpose-Idea”. As Mark, the man who first coined the term explains it: Put really simply,...
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“crowd surfing”: ten questions for edelman’s david brain
When I lived in London last year, one of my best pals was David Brain, CEO of Edelman Europe [The largest private, global PR firm in the world]. Our schtick was to meet for breakfast about twice a...
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blue monster: why social objects are the future of marketing
As a marketing blogger, I get asked a lot, “What is the future of marketing?“ I always answer the same: “The Blue Monster”. What’s The Blue Monster? A Blue Monster is a Social Object that articulates...
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so what’s a crazy-ass cartoonist in alpine, texas going to do about dell,...
[“Edges 6″. Part of The Edges Series. Click on image to enlarge etc.] I’ve spent a lot of time in the last few days thinking about Dell Computers, a tech hardware company from Round Rock, Texas. Here...
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marketing evolves when language evolves
I loved the comment my friend, James Cherkoff left in my last Dell-related post. Almost all commercial copy increasingly sounds like something from the 1950’s when compared to the bazaar of the live...
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marketing as transformation
Back in 2004, I came up with probably my favorite marketing-related insight ever: “THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE.” We are here to find meaning. We are here to help other people do...
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hope
[Cartoon inspired by Shel Israel’s recent post] [UPDATE:] Brian Rethinks Dell Brian Baily, who follows me on Twitter, emailed me the following re. my work with Dell. Got my attention, to say the...
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“purpose-ideas are articulated via social objects, not messages”
[Close-up of DesertManahattan. India Ink on Canvas… gorgeous. Click on image to enlarge etc.] Let me say it one more time: “Purpose-Ideas are articulated via Social Objects, not Messages.“ Click on...
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dell: create or die
[This cartoon I drew this morning pretty much sums it up…] For the last six months or so, I’ve been trying to get my head around Dell. Trying to see what they’re good at, what they’re not so good at,...
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about the blue monster tattoo guy losing his job at microsoft…
A few people have pinged me about this story over the last couple of days, so I guess a blog post was in order. A couple of years ago, I drew the Microsoft Blue Monster cartoon. It started taking on a...
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blue monster israel
Just stumbled across this photo from July, 2007. The Blue Monster made it to the SAP offices in Ra’anana, Israel. Rock on. I’ve not been pushing The Blue Monster much in the last year. I’ve been busy...
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“the object-idea”: the future of what used to be called advertising
I’ve been working on a problem lately… “Purpose Idea” plus “Social Object” equals…???? The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to...
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dying is no way to live
[A little Blue Monster “cube grenade” I designed for my old buddy over at Microsoft, Steve Clayton.] As I’ve said many times before, the best thing about being a blogger is the people you get to meet....
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“To Hell with the Art World. Life is short.”
[NB: It's Art Basel week here in Miami, and I'm sorry if this blog post seems a bit rattled, but it's been insane around here.] 1. First off, my “I’m Not Delusional Show” has been a fantastic success...
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